work environment

Promoting a healthy work environment starts from the moment you open your doors to new job candidates. It’s difficult to attract good talent to your company if your job listings state anything but. According to recent research, only 36% of candidates said that businesses promote a good work environment in their listings. Additionally, 47% of business owners noted turnover and retention as their top challenges in 2020 – and for good reasons.

No one wants to work in a company whose business culture is lacking any form of meaningful employee engagement. There are several ways in which you can attract talent by cultivating your business culture to be more inclusive and progress-oriented. Here’s how you can do it and boost your business’s continued growth in 2022.

Transforming your Business Culture for a Healthier Work Environment

Let’s start by addressing the idea of business culture and what it means for the work environment. Studies done by Harvard Business Review indicate that managers think about hiring for cultural fit and focus almost exclusively on whether candidates reflect existing business values. This is the wrong approach to building a healthy business culture where employees can thrive.

Businesses should be proactive in ensuring that their work environment is inviting and inclusive without excluding or discriminating against any type of employee. Skills, talents, and professional experience should always be at the forefront of selecting job candidates for available company vacancies. What are the benefits of working on your company’s business culture for the benefit of both existing and future employees?

  • Healthy work environments breed a culture of loyalty, teamwork, and performance
  • Creating a unique business culture is difficult to mimic and your business will stand out in the industry
  • Scalability becomes much easier when your employees are engaged in a healthy business environment
  • Attracting, retaining, and leadership grooming of talented employees becomes seamless and organic
  • Failing to accommodate for contemporary business culture expectations can lead to a business’ ruin

1. Establish your Business’ Mission Statement and  Goals

The first item on your agenda of establishing a healthier work environment should be to define your business’ mission and goals. Why exactly does your business exist? While the logical answer should be “to make revenue”, this line of thinking won’t improve your business culture whatsoever. Let’s take a look at some popular mission statements to see how you should approach the topic:

Tesla – “To accelerate the world’s transition to sustainable energy
PayPal – “To build the web’s most convenient, secure, cost-effective payment solution
Asana – “To help humanity thrive by enabling all teams to work together effortlessly

What does your brand mean to you and how do you contribute to the world at large? Answering this will make attracting talent to your organization easier than ever.

2. Work on Improving your Recruitment and Onboarding Standards

Your employee engagement starts the moment you publish your job listings. Potential candidates will quickly deduct how proactive and welcoming your company is from the way you wrote your job listing.

Findings by Forbes indicate that 96% of employees believe in empathy as an important retention factor. Only 50% of employees however said that their employers are empathetic in any way – this is the wrong approach to establishing your business culture. Recruitment and onboarding both play a pivotal role in setting ground rules, expectations, and an overall healthier environment for everyone in your company.

3. Facilitate Professional Development Opportunities

Whether your business focuses on IT, marketing, healthcare, finance, or logistics, you’ll want to facilitate your employees’ professional development. A healthy work environment stems from ensuring that your employees are satisfied with the engagement they receive. This is where professional development comes into play.

You can help your employees develop new soft and hard skills for their and your business’ benefit. Professional seminars, courses, coaching, and other types of learning are always welcome. You can also devote attention to language learning to expand your business’ reach internationally and gain favor with your employees. Developing a learning-oriented business culture takes time – start by helping your staff learn new skills and competencies.

4. Hire Employees from Abroad – Make your Business More International

One of the best ways to diversify your workforce is to turn to international waters. Regardless of which country you operate in, hiring international employees is a great way to establish a healthier work environment. You can hire talented professionals from around the world and create an inclusive, team-oriented business culture for everyone’s benefit. You can use to do just that.

The platform will help you find the best candidates for your available job listings quickly and effectively. All you have to do is define your job vacancy, its requirements, as well as what you can provide to potential candidates. Not long after, talented individuals will flock to your listing from every corner of the world and help transform your business culture for the better.

5. Provide your Employees with Proper Software and Technology Platforms

Your company’s work environment can improve exponentially if your employees can do their jobs effectively. The best way to facilitate that is by acquiring the right software tools and technology for them to do their jobs properly. First of all, your employees shouldn’t be lacking in hardware or comfortable, inviting office spaces. If they’re content with their work environment, they’re more likely to perform well and generate revenue for your company.

Following that, you should explore which software and platforms to use for your business. Using the right marketing, email, customer support, and remote collaboration tools are essential. Don’t let your employees improvise or use improper platforms to do their jobs – focus their workflow and your business culture will thrive shortly thereafter.

Business Culture Cultivation Mistakes to Keep in Mind

Creating a negative business culture will seep into every facet of your company and make it very difficult to attract new employees or clients. While there is a lot you can do to improve your business culture, there are also several mistakes you should avoid. These activities will negate any goodwill you’ve accumulated so far and make it more complicated to bring positive changes to your office environment. Here’s what you should not do moving forward:

  • Segmenting your staff by playing favorites
  • Emphasizing individualism instead of teamwork
  • Making drastic short-term decisions without taking long-term effects into consideration
  • Improperly communicating your business’ plans to the staff or not communicating at all
  • Micromanaging your staff despite their apartment specializations and professional experience
  • Ignoring your business’ mission statement, values, and goals in favor of short-term gain
  • Treating your employees as pawns and “means to an end” instead of valuable parts of your business

Promoting a Healthier Work Environment for your Business

Creating a better work environment for everyone starts with you – the employer. The way you act, treat your employees, and contribute to their wellbeing will speak volumes of your business culture. This will help you create a far more inviting, dynamic, and collaboration-oriented environment for everyone’s benefit. Don’t shy away from introducing meaningful changes to your business. 

Start by looking for international employees who will diversify your workforce and bring something new and unique to the table. Over time, your business culture will benefit from your foresight and the work environment you’ve created will become friendlier and more productive than ever before.

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